Jules James – Master Chocolatier
MEET THE CHOCOLATIER
Jules James, born in Crickhowell, but brought up in Canada, travelled the world twice, Professional Drummer, Master Scuba Diving Instructor, Executive Chef, Patissiere and Master Chocolatier…..what can’t he do!
The delights of Dragonphyre Designer Chocolate have been enjoyed by Nick Clegg during a visit to Crickhowell, when he took part in one of their wonderful Making and Tasting Chocolate Course. They also make beautiful handmade creations for Corporate Events, Wedding Functions etc and have made chocolates for BBC Wales, ITV Wales, The Great British Bake Off and many more.
The economic downturn has hit the high street hard and many small retailers have had to re-think their business models and Dragonphyre is no exception. Having now moved to new manufacturing premises, they will focus on creating delicious boxes of loveliness that will be sold exclusively online and sent all over the country (you can always collect them in person if you live locally of course!)
Jules is one of only a handful of Master Chocolatiers in the UK. About his decision to launch Dragonphyre, he says, “I wanted to combine my passions for chocolate and for Wales and so decided to develop an Artisan chocolate business hear in the heart of the country. Everything here is handmade on site from luxury truffles and Award Winning caramels, boxed collections for special occasions to individual Dragon Bars and our new Bean 2 Bar made with coconut sugar for a natural caramel taste. Our new premises allows visitors to actually watch me making the chocolate creations when they call to collect their orders, and our Chocolate Making (& Tasting) Workshop is a must”!
Jules continues, “The vision is to continue to build a loyal and strong customer base and secure a reputation for excellence and become the UK’s leading independent Online Chocolatier. We want customers to buy from us as much for the experience, choice and service as well as the fantastic product. I would encourage anyone who is a fan of chocolate to call in for a sample and view up close and personal how we make such a fantastic product – just call ahead first ok!”
SATISFIED CUSTOMER COMMENTS
We know we create awesome chocolate, but it’s even better when we hear great comments from our wonderful customers!
I’M NOT A CHOCOLATE FAN BUT WOW!
“A huge array of chocolates for a wide variety of tastes I love the crystallised ginger & dark chocolate! The Rubis liqueur is also delicious and highly recommended the level of service was excellent!“
“Lovely shop. Friendly and helpful staff. Samples to try. Friends and family delighted with the chocs we bought. Quite expensive but that’s what you pay for quality chocs. Would definitely buy from this place again.”
“I love visiting here, popping in whenever I can. The caramel drops are just divine as are the hot chocolate stirrers!! The bars are a good way of trying the good range of chocolate on offer. It’s just amazing!“